Filling the evening freesheet audience gap

30 10 2009

With the demise of the Londonpaper and the pending closure of The London Lite, there will be an inevitable gap  reaching Londoners during their evening commute.

Both titles had readerships of over 1 million but digital out of home also delivers similar numbers for a one day commuter campaign . The London networks that deliver over 1 million impacts per day during the commute are:

Rail station digital 6 sheets (over 1 million impacts)

Rail station Transvision (3 million+)

Underground portrait LCDs (1 million+)





Air New Zealand cabin crew featured in ads

30 10 2009

As part of a multi-format London campaign, Air New Zealand produced bespoke creative for each format using their own cabin crew.





Matalan create digital ads from spooky bus shelters

30 10 2009

Static assets taken from Matalan’s Halloween campaign running on bus shelters were animated to run on ClearChannel’s Piccadilly Lite.

Original Static Creative:

matalan pic

Digital OOH creative:





Online skyscraper on real world skyscraper

30 10 2009

Disney used the portrait format of the Manchester Tower to great effect to promote the theatrical release of Up





First look at Hogarth roundabout screen

30 10 2009

Test copy running on the new screen on London’s  A4

Big Sky Banners Hogarth Digital Experience L'Oreal 1

Click here for the original story





Costa push the button on ATM’s

30 10 2009

Costa using literal creative on ATM’s showed that their coffee is not made by simply pressing buttons.





Drug driving posters span real & virtual worlds

9 10 2009

For the recent Drug Drive campaign, COI complemented their ‘real world’ out-of-home activity with virtual billboards in a wide variety of computer games taking advantage of our new  low CPT / general distribution packages.

Click here for more info about new in-game poster packages

For details of the unique in-game packages that Posterscope have created including bespoke consumer insights please email james.davies@posterscope.com

Dirt-DFT2

Skate2_DFT2





Massive new screen on London’s A4

9 10 2009

Big Sky Banners are in the process of building a massive digital site on the Hogarth roundabout in West London.  The screen is 36m wide by 3 m high and will be passed by 4 million motorists over a 2 week period.  Launch is planned for for early November.

Big Sky Banners Hogarth Mock Up





Research proves that OOH screens drive TV viewing

9 10 2009

Over the last few years broadcasters have become quite prolific users of digital out-of-home with one of our resulting research projects demonstrating that 64% of people who had seen a particular programme ad on OOH screens were more likely to watch the show as a result.

More recently, during Derren Brown’s live prediction of the lottery numbers, Channel 4 utilised projectors placed in public spaces to broadcast the show via a live feed.  Footage was shown in major cities including Manchester, Birmingham, Edinburgh & London.


Channel 4 Projections - Birmingham 004_low res

Channel 4 Projections London (19)_low res

Derren Brown Edinburgh





Manchester Printworks screens back on the market

9 10 2009

DOOH Media have taken responsibility for selling screens at the Printworks entertainment complex in Manchester which attracts over 8.9 million visitors per year. The advertising network includes one large exterior screen facing Exchange Square and five smaller interior screens located in the main corridors of the building.

Printworks Manchester