Manchester City celebrate victory on the City’s digital screens

Posted by hyperspacemedia on May 16, 2012
Posted in: CAMPAIGNS, reactive.

The weekend saw a fantastic illustration of just how fast a campaign can go live on digital out of home as a result of something happening in the news.

Sunday saw Manchester City win the Premier League title. The following day , a digital campaign ran on large format screens in Manchester including Ocean’s Axis @ Hacienda and the Printworks Screen. Both screens were situated on the route of the victory parade and replayed the winning moments from the game and even got a mention on Sky News (at 20 seconds in the clip below)

Thomson Reuters Awards Ocean Outdoor Canary Wharf Contract

Posted by hyperspacemedia on March 21, 2012
Posted in: DEVELOPMENTS.

Thomson Reuters has appointed Ocean Outdoor to manage the sales and marketing contract for its digital screen located at Canary Wharf, London.

With an AB audience of 1.37m per fortnight, the Canary Wharf screen is regarded as a prestigious DOOH location, offering advertisers access to the lucrative City audience that occupies the 14 million square feet of office and premium retail space in the vicinity.

The screen will play a significant role during the Olympics when Canary Wharf becomes a major cultural and social hub during the period of the 2012 Games and Paralympics.

Eurostar launches ‘live’ ad platform

Posted by hyperspacemedia on February 21, 2012
Posted in: branded content, CAMPAIGNS, creative case studies.

Eurostar is launching a “live” advertising platform in a move to integrate social media and consumers’ conversations into its mainstream advertising.

The Eurostar Live platform will launch on 23 February with a campaign promoting the international train service’s connection from London to Amsterdam, via Brussels.

Eurostar has developed the campaign to help customers travelling around Europe to share experiences and advice with each other, and make sure the brand is part of the conversation. The technology will integrate real time comments about the brand, its services and destinations, into its outdoor ad campaigns running on digital outdoor screens in London.

Clearchannel and Madonna partner for Worldwide launch

Posted by hyperspacemedia on February 15, 2012
Posted in: CAMPAIGNS, creative case studies, daypart.

Clear Channel partnered with Madonna to premiere the world-renowned artist’s new single “Give Me All Your Luvin”.  On the day of launch at 2pm,  the simultaneous ‘Play’ of Madonna’s new single and video ran across nine countries in Europe, Asia Pacific and the US on over 1,600 of Clear Channel’s digital displays.

Clear Channel UK also partnered with Global Radio’s Capital FM network to launch the single on air while the full four-minute motion video was played out on digital screens simultaneously.

Channel 4 run a second burst of live activity on the CBS XTP network

Posted by hyperspacemedia on February 14, 2012
Posted in: branded content, CAMPAIGNS, daypart, targeted environment.

Today saw the start of Channel 4 running a second burst of live news content on the London underground.

The marketing campaign is aimed to drive viewers to the 7pm Channel 4 News broadcast by highlighting and updating key headlines that featured on the show that night, on the XTPs during commuter hours. In addition to the top stories, the screens included tweets and blogs from the Channel 4 News presenters Jon Snow, Krishnan Guru-Murthy, Cathy Newman and Matt Frei.

ESPN run a second campaign using live social media

Posted by hyperspacemedia on February 2, 2012
Posted in: branded content, CAMPAIGNS, creative case studies, interactive.

Maintaining the momentum started by their successful use of social media feeds on DOOH in Summer 2011, ESPN have again integrated Twitter feeds into their bought digital OOH sites. For this, the most recent burst, ESPN shifted their focus from the Premiership to the excitement of the FA Cup. Covering the 3rd, 4th and 5th rounds, fan produced football banter was displayed on large iconic  OOH screens to symbolise and pay homage to the enormity and stature of England’s oldest and most illustrious cup competition.

To encourage participation, topical propositions were posted by ESPN talent Robbie Savage and Ray Stubbs across 4 networks and a total of 19 screens.