HP’s laptop campaign ran across female and retail based screen networks including shopping malls, cash machines, city centres and hair salons with a Thurs-Sun, short spot length / high frequency schedule. Salon customers could also touch the screen for more product info
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All posts for the month July, 2008
Disney’s lasest campaign ran on the London Underground LCD network as well as large format city centre screens with WALL-E appearing to crack the glass on the screen. An in-situ video is available on request
Installation of the largest LED screen in Europe is now complete with in situ photo & video below
click here to view in-situ video
Sports Revolution have now taken over the sales contract for Sports TV’s 3000+ screens that cover Premiership, Championship, League 1 & 2 football divisions as well as selected rugby stadia. Premiership clubs are also sold by Match Day Media / Optimal Media Sales
Underground passengers are being joined by celebs such as J-Lo, Nicole Kidman, Jim Carey and Justin Timberlake who’s waxworks are all featured in Madame Tussuads current digital escalator panel campaign. Working with creative agency Hands for Fingers, Anorak Digital produced animations directly from Tussaud’s models
Magners Lite used interactive touch screens in hair salons to allow customers to view product detail (calories etc) and enter a competition. Activity was complemented with in-salon sampling, tent cards and coasters
Marks & Spencer’s campaign on London Underground digital LCD screens with copy changes counting down to lunch
The Life Channel have extended their digital network into primary/secondary schools and colleges with 500 locations across refectory, library and noticeboard areas. Schools use 50% of the airtime for their own communications with the remainder available for appropriate advertising
A relatively simple creative but with extremely high quality of animation currently on display above the Gatwick Express departure platform at London Victoria station
London Underground cross track projections running evenings only from Thursday to Saturday.
