BskyB and City Gateway media have reached an agreement to display Sky content on the giant digital tower in Manchester’s City centre. Advertisers are now being offered content sponsorship opportunities around the business, sport and showbiz strands
Sky content sponsorship on Manchester skyscraper screen
5 09 2008Comments : Leave a Comment »
Categories : DEVELOPMENTS
Real time Olympic medal annoucements
5 09 2008The London 2012 Olympic Committee used digital 48 sheet billboards plus JCDecaux’s M4 ‘Torch’ site to deliver a range of congratulatory messages to individual British medal winners as well as a countdown to the handover from Beijing to the UK
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Categories : CAMPAIGNS, creative case studies, reactive
3 x Marriage proposals on screens
5 09 2008This morning’s Metro newspaper featured a story about a member of the public who proposed to his girlfriend using London’s Piccadilly Light LED screen, meanwhile Nivea & Posterscope France displayed around 400 consumer generated ‘declarations’ on a giant screen in Paris which included 2 marriage proposals. Two of the three proposals were accepted !
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Categories : creative case studies, interactive, reactive
BT applaud team GB at Piccadilly
2 09 2008To celebrate team GB’s triumphant return from the Beijing games BT ran a 1 day campaign on the Piccadilly Lite strip.
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Categories : CAMPAIGNS, bespoke duration, reactive
McCains weather sensitive planning
2 09 2008
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Categories : CAMPAIGNS, bespoke duration, reactive, targeted environment
