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All posts for the month October, 2008

James Bond bespoke digital OOH creative

Posted by hyperspacemedia on October 23, 2008
Posted in: CAMPAIGNS, creative case studies.

The current campaign promoting the the forthcoming James Bond film The Quantum Of Solace, features footage of Daniel Craig shot specifically for screens on the London Underground giving an extra sense of realism.

Lucy Croxford of MGOMD adds “we knew that digital was going to be an important element of the outdoor mix for Quantum of Solace and we worked closely with the creative agency, Empire Design, all the way through. They too knew that it was crucial and they scheduled a special Daniel Craig shoot with the digital content specifically in mind. Everyone agrees that it looks absolutely brilliant”

Giant Canary Wharf screen

Posted by hyperspacemedia on October 23, 2008
Posted in: DEVELOPMENTS.

For several years Reuters have run their own financial content on a giant exterior LED screen in Canary Wharf, but have now been granted permission to display commercial advertising.  As a result City Gateway Media have been awarded the media sales contract and space can be booked immediately.

Oxford Street interactive touch screen

Posted by hyperspacemedia on October 23, 2008
Posted in: DEVELOPMENTS, interactive.

Next month Eyeconic Outdoor are planning to install a 70 sqft HD rear projection screen at 373 Oxford Street, London.  It will feature ‘multi-touch’ interactivity allowing several viewers to manipulate content at any one time, or enabling a single viewer to use both hands to move, stretch or shrink elements of the content.

Brands can either run standard passive ads as part of a loop of advertisers or 100% of the airtime can be purchased and interactivity added

1 day of James Blunt ads at the O2

Posted by hyperspacemedia on October 23, 2008
Posted in: bespoke duration, CAMPAIGNS, targeted environment.

During James Blunt’s concert at the O2, Warner Music booked all of Titan’s digital formats including large LED screens, circular spinning drums and smaller plasma screens throughout the arena entrance & concourse areas for 1 day only.  These photos were taken prior to the start of the concert hence the lack of people !

Movement sensitive display at Piccadilly

Posted by hyperspacemedia on October 13, 2008
Posted in: DEVELOPMENTS, interactive. Tagged: .

Monster Media &  DSN have recently installed a interactive screen within the Zavvi (Virgin Megastore) window at Piccadilly, London.  The technology as used for our Adobe campaign at the same store in May 2007 allows the viewer to control content on the screen through their body movements & gestures.  Campaigns can be bought on the screen with immediate effect and various ‘off the shelf’ and bespoke interactive content options are available.

click here for Adobe video

click here for Zavvi video

Zavvi

Adobe by Hyperspace

Screens on the streets of the City of London

Posted by hyperspacemedia on October 13, 2008
Posted in: DEVELOPMENTS.

There has been much talk over the last year regarding bomb-proof bins with integrated digital screens planned for the City of London.  Media Metrica have now signed a 15 year contract to install 100 pairs of digital screens on the sides of recycling units in the city within installation due to start within the next month.  Finance related content will be shown with commercial advertising plans yet to be announced.

The Daily DOOH website has more detail :

click here for Daily DOOH image

click here for Daily DOOH story