Consumer generated digital OOH

Posted by hyperspacemedia on October 23, 2008
Posted in: CAMPAIGNS, creative case studies, interactive, reactive.

Digital OOH website ‘Daily DOOH’ featured Meridian Outdoor’s user generated content campaign for Oxfam whereby members of the public could submit their own “Be Humankind” slogan.

click here for Daily DOOH story

click here for one of the slogans