Hyperspace have produced a free interactive application that helps advertisers and agencies get the most from the creative opportunity that digital out-of-home screens present.
The Digital Creative Optimisation Guide (COG) includes :
- inspirational & inappropriate creative
- eye tracking videos
- creative that taps into the flexibility of the medium
- using collateral from other media
- getting over the lack of sound
- interactive options and more
If you are an agency or advertiser & would like to receive a copy of this guide please send an email with the word COG in the title to :
