Posterscope & in-game advertising network IGA have agreed an exlusive deal that provides advertisers & agencies with a new way of buying landscape & portrait out-of-home ads within computer games, dubbed ‘virtual OOH’.
This new offering is complementary to the in-game advertising strategies already being employed by media agencies and digital specialists, with an exclusive out-of-home ‘add on’ package allowing advertisers to benefit from favourable rates in return for less control regarding individual game selection and ad frequency.
Full details are contained in the press release below
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