The latest set of creative executions on McDonald’s digital screen at London’s Piccadilly Circus allow consumers to ‘interact’ with the screen by standing in front of it using the appropriate perspective. Members of the public can then be seen or photographed taking part in a number of animations including:
- Holding a barbell or umbrella
- Blowing steam out their of ears
- Heading a football
- Wearing a bowler hat
- and others
You can check out videos of people taking part by clicking here
For several years Hyperspace have been working with various suppliers of ‘augmented reality’ technology which allows the addition of a layer of digital content onto a real world scene when viewed on a conventional screen or mobile device.
Due to the recent increases in both advertiser & consumer interest we have created a detailed guide as to how this technology can be applied to OOH campaigns.
Advertisers & agencies that work with Posterscope/Hyperspace can receive a copy of this by emailing richard.simkins@posterscope.com with the words ‘AR GUIDE’ in the title
If you haven’t seen advertising in-situ on the City Gateway / Reuters screen at Canary Wharf then it’s worth clicking here to view a video of Sony Pictures’ campaign for ‘The International’
Not to be confused with the now defunct Forecourt TV’s exterior screens at petrol stations, Amscreen (Alan Sugar’s company), have been awarded a contract to install digital screens inside over 335 BP petrol station shops. As well as third party advertising, content will include real time traffic information with screens located near the checkout area.
Sony Bravia have dominated an escalator at Waterloo underground station using a large format overhead poster site at the top of the escalator, 100% of the airtime on digital screens either side and a vinyl wrap which surrounds the screens themselves.
The campaign promotes their Motionflow 100 hertz TV and is live now.
Click here for in-situ video
For the launch of the Z4 Roadster, BMW complemented traditional OOH formats with a range of digital activity including :
- Screens in city centres, roadside, malls and mainline rail stations
- A Euston mainline station wrap involving a vinyl wall, a landmark backlight, escalator panels and digital 6 sheets
- Experiential dealership activity at Canary Wharf, close to the Reuters screen
Sainsburys’ finance used the commuter pack on London Underground digital escalator panels.
Monarch recently used the London Underground cross track projections (XTP) to promote selected flight deals during commuter hours only.
