e l e c t r i c - a v e n u e . c o m

For the launch of the Z4 Roadster, BMW complemented traditional OOH formats with a range of digital activity including :

- Screens in city centres, roadside, malls and mainline rail stations

- A Euston mainline station wrap involving a vinyl wall, a landmark backlight, escalator panels and digital 6 sheets

- Experiential dealership activity at Canary Wharf, close to the Reuters screen