The latest set of creative executions on McDonald’s digital screen at London’s Piccadilly Circus allow consumers to ‘interact’ with the screen by standing in front of it using the appropriate perspective. Members of the public can then be seen or photographed taking part in a number of animations including:
- Holding a barbell or umbrella
- Blowing steam out their of ears
- Heading a football
- Wearing a bowler hat
- and others
You can check out videos of people taking part by clicking here
