For several years Hyperspace have been working with various suppliers of ‘augmented reality’ technology which allows the addition of a layer of digital content onto a real world scene when viewed on a conventional screen or mobile device.
Due to the recent increases in both advertiser & consumer interest we have created a detailed guide as to how this technology can be applied to OOH campaigns.
Advertisers & agencies that work with Posterscope/Hyperspace can receive a copy of this by emailing richard.simkins@posterscope.com with the words ‘AR GUIDE’ in the title
