Over the last few years broadcasters have become quite prolific users of digital out-of-home with one of our resulting research projects demonstrating that 64% of people who had seen a particular programme ad on OOH screens were more likely to watch the show as a result.
More recently, during Derren Brown’s live prediction of the lottery numbers, Channel 4 utilised projectors placed in public spaces to broadcast the show via a live feed. Footage was shown in major cities including Manchester, Birmingham, Edinburgh & London.
