ASG (formerly Avanti Screen Media) are in the process of acquiring the landscape mall screen estate from VMG who are now in administration. The move will boost ASG’s mall estate from 41 malls to 51 and new malls include Lakeside (Thurrock), Metro Centre (Gateshead) & Braehead shopping centre (Glasgow).
Momentum Pictures used screens on the underground during evenings with a weekend upweight to promote “A Perfect Getaway”.
As a part of their latest multi-format out of home campaign Smirnoff combined traditional formats with city centre digital screens that ran during evenings only.
Please click here for a video mock up of JC Decaux’s new digital airport sites planned for November 2009
Zoom Media have recently taken control of digital screen sales in the following health club chains :
Fitness First, L.A Fitness, Top Notch, Everyone Active, Kinetika, Harpers, Village Hotels
The previous sales house, Boomerang, still cover the David Lloyd and Virgin Active estates. There are no changes to the sales arrangements for Boomerang’s traditional static inventory.
