Innocent wanted to take advantage of people’s new years resolutions by reminding them of the health benefits of their smoothies. The campaign ran across the morning commuter pack on DEPs and D6s and was up weighted on 12th Jan as statistically this is the day when most resolutions are abandoned.
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All posts for the month January, 2010
In a recent TV interview Arsene Wenger asked the question ‘can you buy players at Waitrose?’
Waitrose answered this question by producing a specific creative targeting Arsenal fans at Angel station on the day of the next home game. The creative followed the same structure as the rest of the Waitrose campaign however it also displayed Arsene Wengers comments.
Media Displays have just launched a new digital ad bike product called TV Bikes. Each bike has two 45 inch LED screens, with audio and Bluetooth capability. The TV bikes are non-motorised allowing them to operate in areas where motorised restrictions apply, making them town/city centre friendly.
They currently have two bikes built with a further four due by May. Bikes can be bought individually for a minimum of an 8 hour day shift or 4 hour night shift.
The COI ran a campaign on the run up to Christmas in bars targeting potential drink drivers. The campaign was booked through RAM Media (formally ASG)
Digicom have announced this week that they have been appointed by both Simply Media and Tony & Guy to sell their advertising within hair salons.
The combined network of over 3,700 screens is located in 570 high-end hair and beauty salons on high streets throughout the UK. The screens reach over 360,000 adults every two weeks, equating to 1.26 million impacts.
An empty retail space in London’s Carnaby Street has been turned into an interactive video screen to promote the launch of a new Youtube channel which features full length video from partners such as Channel 4 and Five.
Pedestrians are encouraged to take control of the ad by selecting a video clip from one of five popular programmes from 4oD; Father Ted, Derren Brown, The IT Crowd, Peep Show and Shameless. Once a segment is touch activated, the system transforms into a vibrant screen displaying teasers from the show.
The charity, Barnardos, recently utilised customised bus shelters by installing screens and a donation box.
Audiences were able to watch a looped clip of a young female crying with a call to action gesturing the viewer to make a cash donation into the site. Inserting coins prompted the video to change, calming the girl and displaying a ‘thank you’ message to the donor.
The site was visited on a daily basis to minimise any risk of theft.
A campaign for the new Palm Pre phone is running on LED perimeter boards at Twickenham for four Rugby matches including the Investec Cup games: England vs Argentina and England vs New Zealand
Media Out Of Home have launched a fleet of 5 digital rickshaws.
The rickshaws, currently available in London only, are equipped with a 42″ portrait LCD screen and have full audio. As well as buying the full fleet, a campaign can run on an individual bike for a minimum period of a day. A client will get full ownership of the screen.
As they are classified as bicycles, it is possible to park them in pedestrian areas such as Covent Garden although usual rules apply regarding obstructions etc
Vend Media have recently launched their first mobile phone ChargePoint pod in The Guildhall shopping mall in Exeter.
The pods, each equipped with a digital screen serving adverts, allow shoppers to give their mobile phone a 10 minute top-up charge.
There will be 17 malls equipped with the ChargePoints by April this year.
