The charity, Barnardos, recently utilised customised bus shelters by installing screens and a donation box.
Audiences were able to watch a looped clip of a young female crying with a call to action gesturing the viewer to make a cash donation into the site. Inserting coins prompted the video to change, calming the girl and displaying a ‘thank you’ message to the donor.
The site was visited on a daily basis to minimise any risk of theft.
