An empty retail space in London’s Carnaby Street has been turned into an interactive video screen to promote the launch of a new Youtube channel which features full length video from partners such as Channel 4 and Five.
Pedestrians are encouraged to take control of the ad by selecting a video clip from one of five popular programmes from 4oD; Father Ted, Derren Brown, The IT Crowd, Peep Show and Shameless. Once a segment is touch activated, the system transforms into a vibrant screen displaying teasers from the show.
