RNID, the Royal National Institute For Deaf People, ran a campaign to raise awareness that 1 in 7 people around the UK suffer from hearing loss.
By linking a microphone and some bespoke software developed by M&C Saatchi to digital screens, the content reacts to sounds similar to a graphic equaliser.
The campaign ran on Limited Space’s ADHD screens and two digital LCD screens installed into Clear Channel bus shelters in London.
