For the upcoming new series of the Gadget Show, a series of challenges has been set to see which media can produce the most compelling advertising campaign: out-of-home or the internet.
JCDecaux supplied and deployed interactive posters at bus shelters, digital games on poster sites, a Gadget Show ‘studio’ at a bus stop and a giant 2D image of presenter Suzi Perry towering over the city to name a few.
The series starts in August on Channel 5.
