This year will see significant development of large roadside and city centre digital screens outside of London.
Manchester’s Mancunian Way has had a roadside upgrade with the recent switching-on of a 3m x 12m screen named the Manchester Digital Bridge and erected over the top of the motorway at the Chester Road Underpass. The opportunity is sold by Mediaco and featured Jimmy Choo and BT on the screen as one of the first advertisers.
