lastminute.com’s ‘For Everyone’ campaign brings to life lastminute.com’s brand promise of making the unattainable attainable for everyone.
A bespoke product was built for CBS XTPs to create a dynamic digital Out-of-Home campaign that features the latest lastminute.com branded and social content as well as the most recent top trending lastminute.com offers and location-based marketing.
The DOOH campaign, which launched in June 2012, involves taking over 15 CBS Cross-track projection screens on for the entire Friday night duration (18 hours) across a 20-week period (excluding the Olympic period) with the aim of promoting lastminute.com’s ‘last-minuteness’ and creating ‘talkability’
