To support the late night opening of HMV in Manchester which coincided with the Stone Roses latest release, Sony Music promoted their album using Forrest’s large city centre screen over 3 days.
bespoke duration
Glaceau Vitamin Water’s personalised messaging campaign on Transvision rail station screen was recently extended after Coca-Cola proposed applying the technology to their giant LED screen at Piccadilly Circus. (Click here for previous story).
At one point this even resulted in a large group of people doing the conga around the statue of Eros ! Click here to watch the video
While AC/DC were playing in Glasgow, Sony Music promoted their album using Forrest’s large city centre screen.
To support the release of Jodie Picoult’s, ‘Handle With Care’ novel, publisher Hodder booked a one day digital campaign utilising the Piccadilly Circus strip and screens on rail station concourses.
To mournthe passing of the “King of Pop” the Evening Standard published a supplement detailing the singers extraordinary life. To promote the supplement, distributed the day after his death, the newspaper created a piece of copy for use on portrait screens on the underground targeting the evening rush hour.
London arts venue Kings Place and Network Rail have worked with Titan to allow consumers to submit poems via Twitter for display on Transvision screens in rail stations
To congratulate Manchester United on winning the Premiership title, Barclays bought digital screens in Manchester both inside & outside the main city centre station for a 5 day burst.
London’s Evening Standard newspaper have utilised screens in underground/overground stations and a giant outdoor screen at Canary Wharf as part of a 3 stage campaign:
- ‘Sorry’
- Turning freesheet for a day (a 1 day digital element combined with promotional staff to encourage pickup)
- ‘We promise’
Lastminute.com roadblocked TV airtime across ITV1, Channel 4 & Five and used digital OOH to drive audiences towards the TV event. 100 London Underground Cross Track Projection (XTP) sites were booked for 3 days prior to the TV spot during evening commuter times
