This week saw the launch of The Huffington Post in the UK. The launch campaign is currently running on JC Decaux’s Transvision screens and features a live Twitter feed. Commuters are invited to tweet their opinions on a daily topic which have so far included Phone Hacking and Harry Potter.
The image below shows Arianna Huffington at Charing Cross station sending a tweet to the screen.
The Telegraph are targeting consumers on the move to trial its new app on iPads and iPhones. The campaign is running in rail stations on Decaux’s Transvision and D6 screens and on CBS’ DEPs in the London Underground.
Virgin Holidays was the launch partner of a new digital space at London’s Gatwick airport, located at the southern entrance to the South Terminal.
Virgin Holidays’ campaign dominates the entrance tunnel using all ten faces of the digital screens. Virgin Holidays is able to dynamically update data such as global clocks and temperatures of the destinations they are flying to that day. The digital screens constantly change as you walk down the travelator, allowing their message to stay fresh, interesting and informative. Virgin Holidays will also use the campaign to relay destination-specific messages, ensuring the campaign is timely and relevant to each and every flyer.
Omega, one of the official sponsors of the Olympics, is running a digital out-of-home campaign with a live countdown to the opening ceremony in 2012.
A campaign Wrigley’s Extra Ice White is running on ATM:ad cash machines at convenience stores and in proximity to sandwich shops. The campaign is targeting people at lunchtimes with a view to freshening breath before returning to work.
Separated since 2004, Ken finally managed to reunite his relationship with Barbie on Valentines Day this year.
The creative showed the two separated before coming together at the end of the spot.
Absolute Vodka ran a recent campaign on digital out-of-home. The creative in the video below shows a great example of how a press advert has been animated for use on digital.
CNN are running a 2 week campaign across the London Underground and Decaux’s Torch. Promoting the new chat show Piers Morgan Tonight, copy will change throughout the campaign to promote each of the guests featured on the evening show.
Taking advantage of the flexible campaign durations possible with digital out-of-home; Cadbury Maynards are running a teaser campaign before their new TV spot airs this weekend. The campaign is running for today only and is targeting commuters across rail, underground, roadside and ATMs (specifically rail, Underground, and motorway service stations).
The creative features a moose head with spinning hypnotic eyes with large antlers!
Digital screens across the country were used to raise the awareness of the launch of Spartacus on Bravo on 25th May.
The campaign ran for two days, acting as a final reminder to view, following a national 48 sheet campaign.
Overnight ratings suggest that the show was the the highest rating show on a paid for channel.
