daypart

Live C4 news on the London Underground

Posted by hyperspacemedia on November 16, 2011
Posted in: branded content, CAMPAIGNS, creative case studies, daypart.

Channel 4 is currently running a live campaign on CBS’ XTP network as part of a marketing push for the flagship 7pm Channel 4 News bulletin.

The marketing campaign is a media first for Channel 4, and aims to drive viewers to the 7pm Channel 4 News broadcast, by highlighting and updating key headlines that will feature on the show that night, on these XTPs during commuter hours. The content will showcase the top stories that will feature on that evening’s bulletin, combined with tweets and blogs from the Channel 4 News presenters Jon Snow, Krishnan Guru-Murthy, Cathy Newman and Matt Frei. The objective is to give commuters the big stories with a shot of the personality and character associated with Channel 4 News, in a way that will drive people to the programme.

CorporatePortal

ESPN run the UK’s largest socially connected digital campaign

Posted by hyperspacemedia on August 19, 2011
Posted in: branded content, CAMPAIGNS, creative case studies, daypart, interactive.

ESPN kicked off the football season in the UK with a live campaign combining both social media & up-to-date content automated across 8 digital OOH networks with a combined total of just over 300 screens. The campaign is the biggest social campaign to run across digital out-of-home in the UK.

The four week campaign started on 12th August and is running across JC Decaux’s Transvision & D6 networks, Ocean’s Liverpool Wall, Primesight’s network on the Glasgow Underground, Amscreen’s Forecourt network, Forrest City Screens and Blowup’s new screen in Birmingham.

ESPN are posing questions & topics frequently during Friday evening and Saturdays, football fans can join in commentary and offer opinions opinions via the hastag #ESPNUK

Moose spotted hypnotising commuters

Posted by hyperspacemedia on July 16, 2010
Posted in: CAMPAIGNS, creative case studies, daypart.

Taking advantage of the flexible campaign durations possible with digital out-of-home; Cadbury Maynards are running a teaser campaign before their new TV spot airs this weekend. The campaign is running for today only and is targeting commuters across rail, underground, roadside and ATMs (specifically rail, Underground, and motorway service stations).

The creative features a moose head with spinning hypnotic eyes with large antlers!

Our favourite campaigns of 2009

Posted by hyperspacemedia on February 3, 2010
Posted in: bespoke duration, branded content, CAMPAIGNS, creative case studies, daypart, interactive, targeted environment.

Below are links through to some of our favourite campaigns of 2009. There was no set criteria when putting this list together but the campaigns include personalised content, interactivity through both touch and sound and some great use of tailor made creative.

Five USA stream live content from Times Square on to XTP

Glaceau delivers live, personalised comments to those waiting for trains

Creme Egg touch-screen game hits the streets

Air New Zealand cabin crew featured in ads

RNID visualise noise to demonstrate the effects of hearing loss

Keep your New Year’s resolutions on track with Innocent

Posted by hyperspacemedia on January 26, 2010
Posted in: CAMPAIGNS, creative case studies, daypart.

Innocent wanted to take advantage of people’s new years resolutions by reminding them of the health benefits of their smoothies. The campaign ran across the morning commuter pack on DEPs and D6s and was up weighted on 12th Jan as statistically this is the day when most resolutions are abandoned.

Research proves that OOH screens drive TV viewing

Posted by hyperspacemedia on October 9, 2009
Posted in: bespoke duration, branded content, CAMPAIGNS, creative case studies, daypart, research.

Over the last few years broadcasters have become quite prolific users of digital out-of-home with one of our resulting research projects demonstrating that 64% of people who had seen a particular programme ad on OOH screens were more likely to watch the show as a result.

More recently, during Derren Brown’s live prediction of the lottery numbers, Channel 4 utilised projectors placed in public spaces to broadcast the show via a live feed.  Footage was shown in major cities including Manchester, Birmingham, Edinburgh & London.


Channel 4 Projections - Birmingham 004_low res

Channel 4 Projections London (19)_low res

Derren Brown Edinburgh