Momentum Pictures used screens on the underground during evenings with a weekend upweight to promote “A Perfect Getaway”.
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As a part of their latest multi-format out of home campaign Smirnoff combined traditional formats with city centre digital screens that ran during evenings only.
Magners Cider have been using multiple digital formats to encourage product consideration towards the end of the week. Ads run during Thursday & Friday evenings and all day on Saturday. Locations include large city centre screens in Glasgow, Liverpool and Manchester as well as the London Underground.
Virgin Media recently used the London Underground HD portrait LCD screens & digital escalator panelsto promote their HD broadband service. This ran during commuter hours only
To mournthe passing of the “King of Pop” the Evening Standard published a supplement detailing the singers extraordinary life. To promote the supplement, distributed the day after his death, the newspaper created a piece of copy for use on portrait screens on the underground targeting the evening rush hour.
Lastminute.com roadblocked TV airtime across ITV1, Channel 4 & Five and used digital OOH to drive audiences towards the TV event. 100 London Underground Cross Track Projection (XTP) sites were booked for 3 days prior to the TV spot during evening commuter times
Sainsburys’ finance used the commuter pack on London Underground digital escalator panels.
Monarch recently used the London Underground cross track projections (XTP) to promote selected flight deals during commuter hours only.
