e l e c t r i c - a v e n u e . c o m » targeted environment

Our favourite campaigns of 2009

hyperspacemedia — Wed, 03 Feb 2010 17:43:12 +0000

Below are links through to some of our favourite campaigns of 2009. There was no set criteria when putting this list together but the campaigns include personalised content, interactivity through both touch and sound and some great use of tailor made creative.

Five USA stream live content from Times Square on to XTP

Glaceau delivers live, personalised comments to those waiting for trains

Creme Egg touch-screen game hits the streets

Air New Zealand cabin crew featured in ads

RNID visualise noise to demonstrate the effects of hearing loss

Digital countdown to Valentine’s Day

hyperspacemedia — Wed, 03 Feb 2010 17:41:50 +0000

Eye have just launched a 2 week campaign across their digital portfolio in airports featuring a daily copy change counting down to Valentine’s Day. The campaign is aimed at reminding flyers about Valentine’s day and the gift shopping opportunities available.

RNID visualise noise to demonstrate the effect of hearing loss

hyperspacemedia — Wed, 03 Feb 2010 17:33:05 +0000

RNID, the Royal National Institute For Deaf People, ran a campaign to raise awareness that 1 in 7 people around the UK suffer from hearing loss.

By linking a microphone and some bespoke software developed by M&C Saatchi to digital screens, the content reacts to sounds similar to a graphic equaliser.

The campaign ran on Limited Space’s ADHD screens and two digital LCD screens installed into Clear Channel bus shelters in London.

Waitrose suggest a home game line up for Arsenal

hyperspacemedia — Tue, 26 Jan 2010 14:45:32 +0000

In a recent TV interview Arsene Wenger asked the question ‘can you buy players at Waitrose?’

Waitrose answered this question by producing a specific creative targeting Arsenal fans at Angel station on the day of the next home game. The creative followed the same structure as the rest of the Waitrose campaign however it also displayed Arsene Wengers comments.

COI target drink drivers at Chistmas

hyperspacemedia — Tue, 26 Jan 2010 14:43:19 +0000

The COI ran a campaign on the run up to Christmas in bars targeting potential drink drivers. The campaign was booked through RAM Media (formally ASG)

Palm Pre rugby LED perimeter boards

hyperspacemedia — Fri, 08 Jan 2010 12:01:58 +0000

A campaign for the new Palm Pre phone is running on LED perimeter boards at Twickenham for four Rugby matches including the Investec Cup games: England vs Argentina and England vs New Zealand

Huge sales uplift for Alesha Dixon at Westfield

hyperspacemedia — Wed, 03 Jun 2009 17:40:15 +0000

To promote Alesha Dixon’s new album, Warner Music used the portrait LCD screens at Westfield London which led the HMV store inside the mall to experience 75% uplift in sales versus the UK average

In-situ video of Canary Wharf screen

hyperspacemedia — Tue, 05 May 2009 13:54:24 +0000

If you haven’t seen advertising in-situ on the City Gateway / Reuters screen at Canary Wharf then it’s worth clicking here to view a video of Sony Pictures’ campaign for ‘The International’

Anti-smoking ads on concert screens

hyperspacemedia — Wed, 15 Apr 2009 13:09:28 +0000

A part of a drive to encourage the public to quit smoking, The Department of Health have been advertising at the 15 date X-Factor UK tour using Blink TV’s large concert L.E.D screens.

Westfield Mall Renault Showcase

hyperspacemedia — Wed, 04 Mar 2009 17:35:15 +0000

Renault extended their pan-European campaign for the launch of new Laguna Coupe into the U.K. The London Westfield site in Shepherd’s Bush was perfect to reflect the Laguna’s contemporary style. They used the shopping centre’s digital spectacular and LCD formats to align the car with fashion conscious consumers. The digital activity was working in conjunction with an experiential site located within the mall.