A part of a drive to encourage the public to quit smoking, The Department of Health have been advertising at the 15 date X-Factor UK tour using Blink TV’s large concert L.E.D screens.
targeted environment
Renault extended their pan-European campaign for the launch of new Laguna Coupe into the U.K. The London Westfield site in Shepherd’s Bush was perfect to reflect the Laguna’s contemporary style. They used the shopping centre’s digital spectacular and LCD formats to align the car with fashion conscious consumers. The digital activity was working in conjunction with an experiential site located within the mall.
Coca-Cola’s vitamin enriched water, ‘Glaceau revive’ have provided 4 hours worth of branded content to the SubTV network of screens in Student Unions across the country. Almost 500 screens will be showing classic student friendly films & TV shows including Anchorman, The Goonies, Home & Away & Neighbours – perfect content to surround their ‘non-operating brain revival’ ads. The strand will run every Thursday from 11am with Vitamin Water branding constantly visible on-screen alongside the programming, together with 40 second full screen ads
On behalf of the Department Of Health / COI, operator of screens in doctors surgeries & schools, The Life Channel, have temporarily re-branded their entire screen network to become the “Change 4 Life Channel”. The campaign which also includes 60 & 90 second ads is running for the month of January and is also the first time that ads have run on the schools element of the network
Toyota have been running a multi-format and multi-environment campaign for the launch of their IQ model with an animated ad that allows consumers to see the car from all angles. Digital out-of-home networks include:
- Westfield London LCD’s & giant LEDs
- London Underground digital escalator panels, portrait LCD’s & cross track projections
- Mainline rail station Transvision screens
- The M4 ‘Torch’
- City Gateway tower, Manchester
- Piccadilly Gardens, LED Manchester
- Renfield St LED, Glasgow
Digital out-of-home can be particularly effective at making brands look modern, stylish & cool. Please contact dominic.milan@posterscope.com for the evidence.
Disney are one of the first advertisers to use the newest giant digital screen inside the Westfield London shopping mall. This ran as a part of a wider digital out of home campaign which included city centre screens in London, Glasgow & Manchester.
During James Blunt’s concert at the O2, Warner Music booked all of Titan’s digital formats including large LED screens, circular spinning drums and smaller plasma screens throughout the arena entrance & concourse areas for 1 day only. These photos were taken prior to the start of the concert hence the lack of people !
An interesting article in CMD Global regarding Camelot’s use of digital OOH including the views of MPG’s Managing Partner, Marc Mendoza
HP’s laptop campaign ran across female and retail based screen networks including shopping malls, cash machines, city centres and hair salons with a Thurs-Sun, short spot length / high frequency schedule. Salon customers could also touch the screen for more product info
