HP’s laptop campaign ran across female and retail based screen networks including shopping malls, cash machines, city centres and hair salons with a Thurs-Sun, short spot length / high frequency schedule. Salon customers could also touch the screen for more product info
targeted environment
Magners Lite used interactive touch screens in hair salons to allow customers to view product detail (calories etc) and enter a competition. Activity was complemented with in-salon sampling, tent cards and coasters
Purina cat food are currently running a campaign on ATM:AD’s London network of Tesco cash machines which dispense a voucher for redemption in-store. The ads can also be seen on the new London Underground cross track projection system and feature a free sample via SMS promotion
During this years London Marathon, Hyperspace installed 3 large LED screens around the Cutty Sark along with two giant banners across the side of the ship’s repair hoardings. The screens displayed consumer generated, motivational messages and the tracking of runners allowed these to be scheduled at exactly the right time so that individual runners were presented with personalised greetings from friends and family courtesy of adidas.
MTV have made use of the non-regulated Sub TV student screen network to run a risque creative execution for the launch of the program Fur TV.
Click here for the full ad (if you are not easily offended !)
Thursday nights only in taxis, gyms, train interiors & Transvison rail stations promoting Two And A Half Men
