Media Out Of Home have launched a fleet of 5 digital rickshaws.
The rickshaws, currently available in London only, are equipped with a 42″ portrait LCD screen and have full audio. As well as buying the full fleet, a campaign can run on an individual bike for a minimum period of a day. A client will get full ownership of the screen.
As they are classified as bicycles, it is possible to park them in pedestrian areas such as Covent Garden although usual rules apply regarding obstructions etc
Vend Media have recently launched their first mobile phone ChargePoint pod in The Guildhall shopping mall in Exeter.
The pods, each equipped with a digital screen serving adverts, allow shoppers to give their mobile phone a 10 minute top-up charge.
There will be 17 malls equipped with the ChargePoints by April this year.
Ocean Outdoor are in the process of recruiting launch advertisers for their latest digital installation on London’s West Cross Route linking the A4 and Holland Park Roundabout near Westfield. The site is the first digital OOH site to be mounted on an overpass in the UK and is double sided to target reach both North and Southbound traffic. Over 600,000 vehicles will pass the site every 2 weeks which is planned to be complete by 16th June.
Hyperspace have produced a free interactive application that helps advertisers and agencies get the most from the creative opportunity that digital out-of-home screens present.
The Digital Creative Optimisation Guide (COG) includes :
- inspirational & inappropriate creative
- eye tracking videos
- creative that taps into the flexibility of the medium
- using collateral from other media
- getting over the lack of sound
- interactive options and more
An interesting article in CMD Global regarding Camelot’s use of digital OOH including the views of MPG’s Managing Partner, Marc Mendoza
