e l e c t r i c - a v e n u e . c o m

Ocean Outdoor launch a new screen in East London

hyperspacemedia — Thu, 17 May 2012 15:11:41 +0000

Ocean Outdoor have launched a new digital site in London called The Eastern Motion.

The site faces three lanes of traffic on the busy main arterial route out of the city of London, heading east on the A13. The tower’s prime location targets motorists on the wealth corridor to Essex and people travelling to both Stansted and London City Airports via this key connecting route.

LDC backs £35m buyout of Ocean Outdoor

hyperspacemedia — Thu, 17 May 2012 14:31:30 +0000

LDC Capital, the venture capital arm of Lloyds Banking Group has backed a £35 million buyout of Ocean Outdoor.

LDC’s investment secures Ocean Outdoor’s independence and provides the company with the resource to continue to develop its leading position in the iconic, large-format digital and banner outdoor advertising market.

LDC’s backing will allow Ocean to further expand in London, its strongest market, strengthen its coverage across the UK’s top ten cities and accelerate its focus on improving the interactivity of its digital sites with smart phones to improve consumer experience and revenues.

Manchester City celebrate victory on the City’s digital screens

hyperspacemedia — Wed, 16 May 2012 10:40:27 +0000

The weekend saw a fantastic illustration of just how fast a campaign can go live on digital out of home as a result of something happening in the news.

Sunday saw Manchester City win the Premier League title. The following day , a digital campaign ran on large format screens in Manchester including Ocean’s Axis @ Hacienda and the Printworks Screen. Both screens were situated on the route of the victory parade and replayed the winning moments from the game and even got a mention on Sky News (at 20 seconds in the clip below)

Omega announce 100 days to go until the Olympics

hyperspacemedia — Wed, 18 Apr 2012 12:08:56 +0000

Today marks 100 days to go until the start of the 2012 Olympics. Omega is running a one day campaign on digital screens to celebrate this.

Primesight due to launch new digital Southern Gateway sites

hyperspacemedia — Wed, 21 Mar 2012 16:15:14 +0000

Primesight is launching two new digital sites on the Elephant and Castle roundabout. The head-on digital 96 (screen size 11.43m x 2.94m) and the LED portrait (screen size 4.08m x 5.88m) will be available for the 2nd April incharge. The loop on both sites is 40 seconds (4 x 10 second slots).

Outdoor Plus set to launch new landscape digital screen

hyperspacemedia — Wed, 21 Mar 2012 16:13:40 +0000

Outdoor Plus is planning to launch its new City of London Gateway site on the 16th April. The screen, measuring 13.5m x 3.5m, will consist of a 40 second loop (4 x 10 second slots) and is positioned on Middlesex Street E1 facing 4 lanes of traffic. The site will be broadband enabled.

Thomson Reuters Awards Ocean Outdoor Canary Wharf Contract

hyperspacemedia — Wed, 21 Mar 2012 12:45:11 +0000

Thomson Reuters has appointed Ocean Outdoor to manage the sales and marketing contract for its digital screen located at Canary Wharf, London.

With an AB audience of 1.37m per fortnight, the Canary Wharf screen is regarded as a prestigious DOOH location, offering advertisers access to the lucrative City audience that occupies the 14 million square feet of office and premium retail space in the vicinity.

The screen will play a significant role during the Olympics when Canary Wharf becomes a major cultural and social hub during the period of the 2012 Games and Paralympics.

Eurostar launches ‘live’ ad platform

hyperspacemedia — Tue, 21 Feb 2012 15:32:00 +0000

Eurostar is launching a “live” advertising platform in a move to integrate social media and consumers’ conversations into its mainstream advertising.

The Eurostar Live platform will launch on 23 February with a campaign promoting the international train service’s connection from London to Amsterdam, via Brussels.

Eurostar has developed the campaign to help customers travelling around Europe to share experiences and advice with each other, and make sure the brand is part of the conversation. The technology will integrate real time comments about the brand, its services and destinations, into its outdoor ad campaigns running on digital outdoor screens in London.

Clearchannel and Madonna partner for Worldwide launch

hyperspacemedia — Wed, 15 Feb 2012 12:01:21 +0000

Clear Channel partnered with Madonna to premiere the world-renowned artist’s new single “Give Me All Your Luvin”. On the day of launch at 2pm, the simultaneous ‘Play’ of Madonna’s new single and video ran across nine countries in Europe, Asia Pacific and the US on over 1,600 of Clear Channel’s digital displays.

Clear Channel UK also partnered with Global Radio’s Capital FM network to launch the single on air while the full four-minute motion video was played out on digital screens simultaneously.

Channel 4 run a second burst of live activity on the CBS XTP network

hyperspacemedia — Tue, 14 Feb 2012 16:55:57 +0000

Today saw the start of Channel 4 running a second burst of live news content on the London underground.

The marketing campaign is aimed to drive viewers to the 7pm Channel 4 News broadcast by highlighting and updating key headlines that featured on the show that night, on the XTPs during commuter hours. In addition to the top stories, the screens included tweets and blogs from the Channel 4 News presenters Jon Snow, Krishnan Guru-Murthy, Cathy Newman and Matt Frei.