For the launch of Nokia’s new Lumia handset, Nokia dominated the UK’s shopping centres using a mixture of OOH formats which included portrait mall screens, wrapped AD:HD screens in retail windows, giant ceiling banners banners and floor media.
On the 12th December, Outdoor Plus are set to launch a new roadside digital screen measuring 6m x 9m. Situated in-between the Hanger Lane Gyratory & Gypsy Corner on A40 Western Avenue each elevation targets in and outbound traffic from West London to Central London. The two inbound and outbound panels target a broad spectrum of commuters and business travellers, including a secondary audience from Heathrow Airport.
Channel 4 is currently running a live campaign on CBS’ XTP network as part of a marketing push for the flagship 7pm Channel 4 News bulletin.
The marketing campaign is a media first for Channel 4, and aims to drive viewers to the 7pm Channel 4 News broadcast, by highlighting and updating key headlines that will feature on the show that night, on these XTPs during commuter hours. The content will showcase the top stories that will feature on that evening’s bulletin, combined with tweets and blogs from the Channel 4 News presenters Jon Snow, Krishnan Guru-Murthy, Cathy Newman and Matt Frei. The objective is to give commuters the big stories with a shot of the personality and character associated with Channel 4 News, in a way that will drive people to the programme.
Green Giant ran a campaign that linked digital screens and experiential with the use of augmented reality. Running in the Trafford Centre for a weekend, children were given the chance to Hi-Five the giant on the large digital screen to see if they were eating their 5 a day.
Colin Jackson also had a go acting as the brand ambassador.
Outdoor Plus was recently awarded the contract by Transport forLondon(TfL) to develop two prestigious large-scale digital screens on London’s Euston Underpass.
The two 12.2m by 3.4m LED digital screens have just gone live completing a hat trick of high-profile digital sites for Outdoor Plus alongside The Eye in London’s Holborn district and the CPW site on Western Avenue -with further expansion scheduled before the end of the year.
The panels will target east and west-bound drivers on one ofEurope’s most heavily trafficked roads – the Euston Underpass – delivering real-time messaging to over 100,000 people every day. Both panels will be positioned above the entrance to the underpass.
British Gas are running a two week campaign using 100% of the airtime on City Gateway’s Manchester Tower. The campaign takes the message of “our cover covers more than you might think” quite literally with a complete vinyl wrap of the tower.
At the beginning of the year Hyundai won the bid for the remaining site at Piccadilly Circus to be digitised. After months of development the site is now live.
The 116 sq metre space -previously held by Sanyo since 1978 -is estimated to be seen by over 56 million people every year.
ESPN kicked off the football season in the UK with a live campaign combining both social media & up-to-date content automated across 8 digital OOH networks with a combined total of just over 300 screens. The campaign is the biggest social campaign to run across digital out-of-home in the UK.
The four week campaign started on 12th August and is running across JC Decaux’s Transvision & D6 networks, Ocean’s Liverpool Wall, Primesight’s network on the Glasgow Underground, Amscreen’s Forecourt network, Forrest City Screens and Blowup’s new screen in Birmingham.
ESPN are posing questions & topics frequently during Friday evening and Saturdays, football fans can join in commentary and offer opinions opinions via the hastag #ESPNUK
Ocean Outdoor has teamed up with Brand Republic to launch The Art of Outdoor Digital Competition challenging the industry to create the most innovative creative work in digital outdoor advertising, including full motion, subtle motion and interactivity.
Ocean is inviting submissions from the creative community, with the opportunity of winning a share of a £300,000 prize fund, as well as a chance for their work to be showcased at four of Ocean’s leading digital outdoor locations: Eat Street Westfield, Holland Park Roundabout, The Two Towers and Axis @ The Hacienda, Manchester.
A film of each entry being screened live at these locations will be featured on a dedicated website, artofoutdoor.com where the public can vote for their favourite. The top ten will then be judged by a panel of industry experts and winners announced at an awards ceremony to be held in October. Entries can be submitted now and the competition closes on the 26th August.
http://www.oceanoutdoor.com/digital-competition/the-challenge
This week saw the launch of The Huffington Post in the UK. The launch campaign is currently running on JC Decaux’s Transvision screens and features a live Twitter feed. Commuters are invited to tweet their opinions on a daily topic which have so far included Phone Hacking and Harry Potter.
The image below shows Arianna Huffington at Charing Cross station sending a tweet to the screen.
