Green Giant ran a campaign that linked digital screens and experiential with the use of augmented reality. Running in the Trafford Centre for a weekend, children were given the chance to Hi-Five the giant on the large digital screen to see if they were eating their 5 a day.
ESPN kicked off the football season in the UK with a live campaign combining both social media & up-to-date content automated across 8 digital OOH networks with a combined total of just over 300 screens. The campaign is the biggest social campaign to run across digital out-of-home in the UK.
The four week campaign started on 12th August and is running across JC Decaux’s Transvision & D6 networks, Ocean’s Liverpool Wall, Primesight’s network on the Glasgow Underground, Amscreen’s Forecourt network, Forrest City Screens and Blowup’s new screen in Birmingham.
ESPN are posing questions & topics frequently during Friday evening and Saturdays, football fans can join in commentary and offer opinions opinions via the hastag #ESPNUK
This week saw the launch of The Huffington Post in the UK. The launch campaign is currently running on JC Decaux’s Transvision screens and features a live Twitter feed. Commuters are invited to tweet their opinions on a daily topic which have so far included Phone Hacking and Harry Potter.
The image below shows Arianna Huffington at Charing Cross station sending a tweet to the screen.
Virgin Holidays was the launch partner of a new digital space at London’s Gatwick airport, located at the southern entrance to the South Terminal.
Virgin Holidays’ campaign dominates the entrance tunnel using all ten faces of the digital screens. Virgin Holidays is able to dynamically update data such as global clocks and temperatures of the destinations they are flying to that day. The digital screens constantly change as you walk down the travelator, allowing their message to stay fresh, interesting and informative. Virgin Holidays will also use the campaign to relay destination-specific messages, ensuring the campaign is timely and relevant to each and every flyer.